Creating a unified brand and digital presence for an industry-defining SaaS
Kerb Appeal is a real estate photography SaaS business supporting photographers worldwide with client management, scheduling and billing. Founded in Dublin, the directors possessed strong technical confidence in their platform but needed support translating this into a compelling brand strategy and identity that clearly communicated the benefits to core audiences and markets.
Full-service creative partnership spanning brand strategy, UX design, SEO-optimised website development, and digital marketing foundations.
UK & IE
Markets launched
Demo
Primary conversion
SEO
Foundation built
Challenges and opportunities
Establishing a new software product in a highly sophisticated market required clear differentiation. Without any established website, the focus was on setting strategic foundations for growth and allowing for maximum ongoing marketing testing and development, backed by robust digital marketing and attribution.
The brand needed to resonate with real estate photographers worldwide while building trust and authority in a space dominated by entrenched competitors.
Brand design
We developed a brand strategy identifying target audiences and delivering creative output that established authority and trustworthiness. The brand design resonated with ideal clients within real estate markets worldwide. Language and tone of voice presented Kerb Appeal’s message in a uniquely identifiable but engaging and professional manner. Brand guidelines ensured consistency across all marketing activities.
Website design and SEO
Keyword research mapped the competitor landscape, user intent and related keywords for content across brand, website and marketing strategies. We designed and developed a bespoke website focusing on best-practice technical SEO and user experience, supporting increased “Request a Demo” bookings.
Online visibility was maximised through a structured content marketing plan and offsite digital marketing activities focused on primary and secondary keywords. On-page and off-page SEO strategies were implemented targeting high-impact terms.
Results
Kerb Appeal successfully launched into the UK and Irish markets, gaining traction with a number of key real estate photographers. The ongoing focus is to build this momentum and continue to capture market share from established players, supported by ongoing digital marketing campaigns and rigorous marketing testing.
