Capture demand at the moment your buyers are actively searching

Why Google Ads matters for B2B

When a buyer searches for your solution, they have intent. Google Ads puts you at the top of the page at that exact moment. Unlike social advertising, which interrupts, search advertising intercepts. It captures existing demand rather than trying to create it.

For B2B companies in the $1M to $25M range, Google Ads delivers fast, measurable results while organic SEO builds over time. The combination of both creates a search presence that dominates your category.

Our approach

Search campaigns

We build search campaigns around commercial intent. That means targeting the keywords your buyers use when they are actively evaluating solutions, not just browsing. We structure campaigns for tight relevance: granular ad groups, specific match types and landing pages tailored to each search query. This drives quality scores up and costs down.

Negative keyword management is critical in B2B. We aggressively filter out irrelevant traffic to ensure your budget reaches qualified buyers, not students, job seekers or unrelated industries.

Display campaigns

Display advertising builds awareness across the Google Display Network. We use it strategically for brand visibility among target accounts and industries, with careful placement controls to ensure your ads appear in professional contexts.

Remarketing

Most B2B buyers do not convert on their first visit. Remarketing keeps your brand visible as they continue their research across the web. We build segmented remarketing audiences based on engagement depth, serving relevant messages that move prospects through the funnel.

How we work

We start with a thorough audit of any existing campaigns and a competitive landscape analysis. From there, we build a campaign structure designed for your specific sales cycle and buyer journey.

Ongoing management

Google Ads requires active management. We monitor campaigns daily, adjusting bids, refining targeting and testing ad copy to improve performance continuously. Monthly reporting covers spend, conversions, cost per lead and pipeline attribution.

Landing page alignment

Ads are only half the equation. We work closely with your team (or handle it ourselves) to ensure landing pages are optimised for conversion. The message match between ad and page is where most B2B campaigns succeed or fail.

The Seichō difference

We manage Google Ads as a pipeline generation tool, not a traffic source. Every optimisation decision is grounded in lead quality and revenue impact. We have managed B2B campaigns across professional services, SaaS, manufacturing and technology, so we understand the nuances of advertising to professional buyers.