Personalised marketing at scale without growing your team

Beyond Batch and Blast

Most B2B companies know they should be doing more with their marketing automation platform. The tool is there. The contacts are there. But the workflows are either basic (a welcome email and a monthly newsletter) or so complex that nobody maintains them.

We build marketing automation systems that are sophisticated enough to personalise at scale but simple enough for your team to manage and extend.

What We Build

Lead Nurturing Sequences

Multi-stage email workflows triggered by prospect behaviour. Downloaded a guide? They enter a relevant nurture track. Visited the pricing page? Different sequence. Attended a webinar? Another track entirely. Each sequence is designed to move prospects closer to a conversation, not just fill their inbox.

Campaign Triggers

Automated actions that fire based on real-time behaviour. A prospect revisits your site after 30 days of inactivity? Alert the sales team. A contact engages with three pieces of content in a week? Move them to a high-intent segment. These triggers ensure no opportunity falls through the cracks.

Personalisation

Dynamic content that adapts based on what you know about each contact. Industry-specific case studies in emails. Role-specific landing pages. Personalised calls to action based on funnel stage. Personalisation that goes beyond inserting a first name.

Reporting and Attribution

Automated reporting that connects marketing activity to pipeline outcomes. Which campaigns generate qualified leads? Which nurture sequences convert? Where are prospects dropping off? Clear answers without manual spreadsheet work.

How We Work

We build on your existing platform, whether that is HubSpot, ActiveCampaign, Mailchimp, or another tool. We design workflows that your marketing team can understand, maintain, and extend without needing us for every change.

Every automation includes documentation: what it does, why it exists, and how to modify it. We train your team to be self-sufficient, not dependent.